At SPRD | Stories.PR.Digital, we believe in letting our work speak for ourselves. You may not hear us blowing the trumpet too loud, but that’s just the way we are. From the time we launched, our team has worked on a variety of projects across industries while being true to our belief that we win when our clients win! Here’s a peek into some of our work.
With the aim of building positive engagement for a real estate brand, SPRD identified as well as analysed multiple platforms for positioning the brand to gain maximum impact for Godrej Properties and Housing Finance. Projecting an all-encompassing and holistic image of the brand, building on both business and people strengths, we selected topics that would further strengthen its employer branding. Giving a personal touch to the communication that went out to the consumers, based on respective leader expertise, we integrated thought leadership articles into LinkedIn, as well as across other publications.
The uniqueness of Cupela as a client was the fact that the man behind the brand was a brand in himself. Through work on this brand, we ensured that the brand’s voice was interwoven with its founder, Rajeev Shroff’s voice, while still retaining his individuality. With heavy focus on effective and empathetic leadership, alongside stories of mentorship, coaching and challenges faced by leaders, we were successful in finding a multitude of story pegs even in the niche space of transformational coaching. Through this, Cupela has established a presence online through the website, digital publications and LinkedIn, as well as through pan-India offline publications.
Hindustan Unilever Limited
A twitter-first strategy, we manage insights and extensive research leading to engaging content and a balance of formats. With a focus on the environment and sustainability, as well as on the range of community outreach activities conducted by HUL, we're helping them amplify their news and engage with brand followers on Twitter.
For the world’s largest Out-Of-Home (OOH) media planning and buying agency, we explored both tried and tested routes, as well as uncharted avenues. From articles, opinions and quotes in various media publications to receiving speaker opportunities on panels, right up to the execution of an OOH-based quiz session the strategy for Kinetic has been diverse yet focussed. For both the prolific CEOs of this company, we obtained various opportunities to amplify their voices in the advertising and marketing domain, bolstering their image as industry leaders.
A project that helped us grow and flourish in turn, just as we ensured that the story of the brand’s work was told in the best possible way. Across 24 marketing case studies, our team broke down the extensive research and strategy that went behind mPlatform’s advertising efforts, to understand the core challenges and triumphs of each case. These were then crafted and retold in a manner that was both engaging and simple to understand for anyone who would wish to work with mPlatform in the future.
For three senior leaders of the company, we led a strategy that established them as thought leaders and as brand ambassadors of SmartDrive. Parallel to this, various speaker opportunities in national level summits, added to their value and standing in the industry. We also ensured that their unique and admirable internal policies, received media coverage, not only to attract more talent but also so that SmartDrive served as inspiration to other organisations and employers.
We were also conferred with a Crystal Award for the Best Use of Content by the Public Relations Council of India at the 14th edition of the prestigious PRCI Global Communication Conclave. [Read More]
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