Omnicom Media Group
S E R V I C E
A BIRD'S EYE VIEW
SPRD is the Agency on Record for Omnicom Media Group India and its subsidiaries OMD India and PHD Media India. Regularly communicating directly with the senior leadership across companies, our team has gained in-depth insights into what the communications giant has to offer, thereby translating the core message to the world through specially tailored, expertly researched strategy and content.
Through our collaboration with OMG, OMD and PHD, our objective is to consistently position the leadership and the brand as experts and thought leaders via PR efforts. The key approach to achieving this is by creating media visibility and building narratives which reflect the company ethos, while emphasising the key pillars of client-centricity, data-preparedness, digital transformation and continuous innovation.
We adopted a two-pronged strategy for strengthening the brand and leadership team’s presence in the media. The first one focuses on building leadership narratives and positioning CEOs and leaders as industry experts in the media, through thought-provoking storytelling and speaker opportunities. The second approach predominantly focuses on communicating the brand ethos and values. We have been instrumental in strategising and crafting communication around OMD and PHD as media agencies by articulating their beliefs and principles.
Apart from regular feature and long-form communications in the external domain, we also help craft internal communications for leaders, ranging from HR/Talent updates for employees and the roll-out of digital-transformation-led L&D initiatives, to an extensive monthly newsletter sent out from the India Group CEO's desk that encapsulates company-wide and agency-specific wins and achievements systematically.
n addition to monitoring the brand's media coverage and press releases, our team also tracks their competitors’ monthly media coverage and new mandates. We then analyse this information to provide the client with insights into emerging businesses within the industry. Monthly detailed reports on the same are shared with the client. Apart from the media reports, the team also tracks the Glassdoor pages of the competitor agencies to help leaders understand the current work culture, ratings, factors contributing to employee attrition, etc.
INNOVATION IN ACTION
Through well-researched and expertly crafted content across platforms and media, we are helping position the brand as the leading media and communications agency in the industry. Here’s a glimpse into a few of our communication pieces.
July 2020 - July 2023