The perception-building and online engagement journey with Swiggy’s Talent Brand started with the aim to enrich its overall employer brand. Targeting and addressing their ongoing mentions at the root, our ORM team carried out a curated strategy.
By regularly engaging with their audiences in the virtual space, we also enhanced their social media footprint thereby increasing mention volumes.
Each response was carefully crafted to showcase the Indian food delivery giant as both friendly and empathetic. Customized responses helped us gain quantifiable traction and reinforce a stronger brand perception.
Our efforts in elevating their meritable reputation gained an overall 15,826 mentions, out of which, we shared well-crafted responses to 2618 relevant mentions. This garnered an overall growth of 52% with a 0.4% increase in Glassdoor ratings.