The Moody Rhino
A BIRDS EYE VIEW
Through The Moody Rhino, team SPRD had the opportunity of creating and disseminating content for CFTI - A Maharashtra-based non-governmental organization that operates with a dedicated team of 700+ grassroots level volunteers working towards transforming rural India. Highlighting CFTI's initiative of School on Tab, SPRD worked towards maximizing its visibility with diverse digital strategies, media profiles, and press releases.
Team SPRD collaboratively extended its support towards The Moody Rhino to position CFTI's mentor trustee as a brand ambassador and thought leader. We implemented the PESO media marketing model (Paid, Earned, Share, Owned) to help create awareness, amplify their existing reach across digital publications, and garner traction across social media platforms through influencer-centric campaigns, for their social initiative.
One of the core initiatives that came to us for garnering visibility across digital and social media was the ‘School on Tab’ – An effort towards empowering children from the marginalized community with virtual education.
In order to ensure that this initiative could reach maximum patrons, we categorically positioned feature and interview articles across a diverse range of publications. We also thoughtfully approached publications and platforms that would help us secure maximum visibility amongst a target audience that would help the organizations with their association.
Over and above the dissemination of press releases, team SPRD adopted an Instagram first approach and reached out to social media influencers (bloggers, noted photographers, renowned journalists and media personnel) to help promote CFTI’s on-going community-based initiative across their respective social media handles via Instagram stories and feed posts (some of these posts even had noteworthy Bollywood celebrities collaborating with the initiative that appealed to masses to come forth and be a part of the noble cause).
These efforts collectively helped the initiative to reach a diverse audience who would help realize the organization’s vision with their collaboration and support.
INNOVATION IN ACTION