Huhtamaki
S E R V I C E
A BIRD'S EYE VIEW
Huhtamaki is a Finnish consumer packaging company that started its association with SPRD to speak to its employees in the best way possible. The company is an advocate for a sustainable approach to packaging production and also is heavily invested in finding solutions that will leave the world better than we found it. The foundation of Huhtamaki's work culture embodies the same philosophy. To ensure that their employees know it, Huhtamaki joined forces with SPRD.
THE JOURNEY
Scientific inventions weren’t the only new additions at Huhtamaki. New employees were brought on board and a new system was being developed to help employees navigate the mundane queries more efficiently and effortlessly. The approachability of this system was powered by its ChatBot, titled CoCo. The team at SPRD works towards bringing the company’s vision to life by communicating the Huhtamaki Way of Life to its employees.
THE STRATEGY
At Huhtamaki, employees enjoyed a healthy work environment. A gentle encouragement to consistently choose the correct course of action and uphold the truth without hesitation was required. We implemented this through a communication strategy, crafted using visually engaging and creatively composed mailers. CoCo, their ChatBot, was endowed with a friendly and approachable personality. The mailers served as reminders from CoCo regarding various aspects, including processes, policies, and their code of conduct.
MEDIA POSITIONING
Internal Communication
INNOVATION IN ACTION
