Genotypic

S E R V I C E

A BIRD'S EYE VIEW

Genotypic Technology is the first Genomics service provider in India providing Microarray, Next Generation Sequencing (NGS) and Bioinformatics services and solutions to domestic / international pharma, biotech companies and academia.

THE JOURNEY

We issued two press releases for the brand pertaining to the measures being undertaken by the brand to fight Covid-19. In the mission to support our nation's ongoing fight against COVID pandemic, Genotypic collaborated with Premier Medical Corporation, Gujarat to provide access to reliable, high-quality and rapid Antigen/Antibody kits to meet the need of the hour. The Antigen kits can detect SARS CoV-2 within 15-20 minutes as opposed to the RT-PCR test which has a higher wait time.

Along with this, the brand also launched a simple software with a built-in algorithm for sample pooling that can reduce the time and cost of processing thousands of samples.

THE STRATEGY

We adopted a two-way approach while reaching out to the media. The first one was in the form of a press release and the second one, via authored articles.