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SmartDrive
For three senior leaders of the Hyderabad-based company, we led a strategy that established them as thought leaders and as brand ambassadors of SmartDrive. Parallel to this, various speaker opportunities in national level summits added to their value and standing in the industry. We also ensured that their unique and admirable internal policies received media coverage, not only to attract more talent, but also so that SmartDrive served as inspiration to other organisations and employers.
THE JOURNEY
A major portion of our PR strategy for SmartDrive systems was to ensure a positive brand positioning in the market. While establishing the same, we also sought out the aspect of influencer marketing via media opportunities for senior leaders across print and digital platforms. Internally aligning the policies with the organization’s vision, our PR efforts complimented the initiatives by promoting the best practices that set new industry benchmarks.
THE STRATEGY
Over the period from July 2019 to April 2020, working with three senior leaders across the functions of HR, Operations & Client Management, we encouraged them to become brand ambassadors by publishing thought leadership articles on social media platforms such as LinkedIn. Simultaneously, we also sought out speaker opportunities across renowned national level summits for the senior leaders to further cement the brand positioning.
An ‘Anti-Smoking’ policy adopted by the company was further championed in a leading newspaper, giving the brand a great amount of visibility. This enjoyed significant outreach and created a wave of awareness that such a policy can also be incorporated by organizations that wish to focus on the holistic well-being of their employees.
Further, we also positioned the Director – People Operations of SmartDrive Systems across several key publications with a considerable positioning in a significant panel at the ET HR Roundtable 2019. Regular posting of the publications on LinkedIn further amplified the communication.
DJEIFDFA
A BIRDS EYE VIEW
MEDIA APPEARANCES
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INNOVATION IN ACTION
IMPACT
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Capitalising on the expertise of this U.S. based organisation functioning in a niche industry, we devised a detailed PR strategy across multiple platforms. Thus, creating more visibility for the brand.
Our PR efforts reached a total of
20,00,000 people