There is so much being said around us but it can only be understood when we sit back and listen to it. Words don’t mean much if you don’t...

What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...

Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...

Branding on social media has seen a seismic shift in the type of content that brands push out today. The attention to detail is...

When a brand decides to run a social media or PR campaign, they consider how it will be received by target audiences across a number of...

One of the problems MSMEs face is that of being an unknown quantity. The products and the brand both have trouble because they aren’t top...

What you seek is seeking you! In a world where branding trumps everything, even a small mistake can lead to a catastrophe because of how...

The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...

Every once in a while, a brand needs inspiration to ideate, strategize, and plan for the future. Especially in digital marketing, where...

Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....

Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...

The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...

Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...

Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...

“The art of conversation lies in listening.” Malcolm Forbes The art of listening matters not only on a one-on-one level but to the...