Updated: Nov 22
One of the problems MSMEs face is that of being an unknown quantity. The products and the brand both have trouble because they aren’t top of the mind. So what’s missing?
Their digital presence, of course!
With digitization running the branding world, it is a given that every brand, no matter how big or small should have a digital voice. Even MSMEs have to engage in digital branding to shine a light on their work and bring attention to their products.
One of the ways of doing this is by using the people in the top bracket as thought leaders. It has become a significant part of the digital strategy, and with good reason. MSME leaders have the knowledge and the expertise to stand out and deliver a message to the audience that will promote the brand more quickly. Here’s how they come into the picture.
1. Generate buzz
With their knowledge, reach, and presence across various digital platforms, these leaders can help drive the brand’s digital presence. Their quotes about the brand will have a greater impact than any other marketing technique MSMEs use.
2. Bring validation
When a brand gets validation from big names and experts, it tends to be taken more seriously than earlier. Look around you. How many of the products you own have been endorsed by people you look up to? The answer is definitely in double digits. And you come across many of these products while scrolling through social media platforms.
Thought leaders can have a similar impact on MSME products. Through their articles, videos, and other content forms, they can address problems these products solve after building trust among the audience.
3. Create a name in the market
The end goal of any marketing effort is to increase the market share by attracting customers. It is no different with thought leadership. With MSMEs wanting more clientele, thought leaders can help set a tone around the brand and what it can bring to the consumer. It helps create an environment where the brand can generate backlinks, mentions, and shares. All of this leads to a loyal customer base.
In the cut-throat digital marketing world, the brands that showcase their identity and voice often have a higher probability of gaining success.