Learn how to avoid common PR measurement mistakes and refine your strategies for better ROI.

How is data revolutionising public relations and how does it enable PR pros to prepare for the future? Explore all these in this blog.

Discover what is data-driven storytelling, how it benefits your business, and how to incorporate it into your PR campaign.

Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.

Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users

Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.

Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.

What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...

Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.