Is Lead Generation Part Of Your PR Strategy?
Updated: Nov 1
How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless applications, social media is one of the perfect places to generate quality leads.
Lead generation or lead gen for short, essentially means sweeping through the internet with the aim of identifying, attracting, and converting ‘users’ into ‘clients’.
Company websites, blogs and targeted emails are a few lead generation strategies that you could use, but the biggest giant of them all is social media. Here are a few ways to optimize it the right way.
Who doesn’t love freebies?
Running a contest or a quiz with a free giveaway can attract audiences. You could either build a quiz campaign to learn about your target audience or have a simple but interactive social media contest to generate interest. Many people love to participate (especially if there’s a prize involved) and if the quiz is catchy enough, there are chances that they’ll share it with their family, friends, and colleagues too. This will also help increase brand awareness and widen your reach. The only drawback being that sometimes people outside of your target audience might also participate, so make sure you filter them accordingly.
SPRD the word
Sharing feedback and testimonials from your current clients about your products and services can help prop up your brand image and increase brand value. According to a study by Wyzowl 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself. Not surprising, isn’t it?
Put your money where it matters
Running paid ads or lead generation ads can significantly boost your conversion rates. With the help of these ads, you can specifically target the right audience and increase engagement. Lead generation ads for social media usually come with pre-filled forms so that people can glide through them without filling in their personal details again and again. According to a study, lead gen forms on LinkedIn have a 13% average conversion rate.
Influencers are your friend
Influencers have become important figures in the online world. Reaching out to them to promote your brand and services is almost like a shortcut to a larger audience. Targeting influencers that align with the product or service you’re trying to sell is the optimal way to go about it. Influencers help provide a form of ‘proof’ for your product or service and act as brand ambassadors too.
Make it an event
Hosting events or conferences will help attract the required target audience. This will help with lead generation since participants will have to fill in their personal information for access to the conference/event.
In the immortal lines of Julia Carney- “Little drops of water make the mighty ocean”. Similarly, lead generation via social media does not happen overnight and needs patience and perseverance. While lead generation tools are highly effective, at the end it boils down to how you make optimal use of them.