AI is transforming PR with vast opportunities & real challenges. Discover how to balance AI's power with human insight, especially in crises.

The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.

What does the future hold for brands using AI to ramp up their PR & Digital Marketing strategies?

PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...