What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

Building a start-up takes an ample amount of hard work, time management, and resources. However, what lies at the core of it is a...

Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...

Branding on social media has seen a seismic shift in the type of content that brands push out today. The attention to detail is...

When a brand decides to run a social media or PR campaign, they consider how it will be received by target audiences across a number of...

The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...

Every once in a while, a brand needs inspiration to ideate, strategize, and plan for the future. Especially in digital marketing, where...

Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....

Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...

The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...

Although newsjacking may seem like a complex term, it actually refers to hijacking current news to talk about a client’s brand or...

Let’s be honest, as professionals in communications, we do a hell of a lot of talking. We engage the masses through our posts, hashtags,...

The rise of social media brought with it a sea of diverse content in recent years. As a result, the very concept of traditional PR...

Public relations measurement and evaluation are essential elements in the creation of successful communications programs. While there is...

Spectacular storytelling has the capacity to turn heads, change minds and leave a mark on people’s hearts. That’s what SPRDing the good...

Well, we couldn’t have said it better ourselves. There’s no better feeling than bagging an award for pouring our heart and soul into...

Build a community before inspiring a purchase! You definitely read that right. Nike and other large brands are proactively exercising a...

When it comes to talking about technology, there’s definitely more to communicate than what meets the eye. And with the current digital...

According to Buffer, 82% of PR pros don’t know how to evaluate the ROI of their PR campaign. Back in the day, the PR metrics that...

One of the main pillars of communication that impacts a brand’s value is Public Relations aka it’s ‘PR’ activities. The importance of PR...