Smart PR in the IoT Age
Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation
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SPRD
- Aug 4
- 3 min
See it, Hear it, Implement it: The Impact of Social Listening
Social listening shifts PR from a reactive stance to a proactive one.
SPRD
- Jul 28
- 2 min
Here’s An Internal Communications Checklist That You Can Keep Handy
Whether it's internal communications or external PR campaigns, the principles remain intertwined – fostering resilience, and unity.
SPRD
- Jun 29
- 3 min
Leveraging the Power of Community: A PR Story
Trends may come and go, but the power of a community is evergreen. Here’s how community engagement has become a game-changer for brands.
SPRD
- Jun 22
- 3 min
Crisis Management: From The Eyes Of A PR Agency
No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.
SPRD
- Jun 21
- 3 min
Social Media & Employee Advocacy: A Powerful PR Duo
Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.
SPRD
- May 18
- 3 min
Lights, Camera, Engagement! Mastering Video Marketing for PR Campaigns
Your video content is an extension of your brand's personality, so let it shine! Learn how.
SPRD
- May 12
- 2 min
5 Ways To Measure The Success Of Your PR Campaign
What does the success of your PR campaign depend on? Learn more now!
SPRD
- Mar 2
- 3 min
The Art Of Decoding A PR Crisis
It is not easy for any brand or PR team to foretell a crisis. However, you can always be prepared beforehand to tackle it in the best possi
SPRD
- Feb 9
- 3 min
3 ORM Cases You Should Know About!
When it comes to managing a brand's reputation, words can turn out to be a game changer, despite what one might think.
SPRD
- Jan 11
- 3 min
PR & SEO: The Batman & Robin For Brands
When it came to saving the day in the city of Gotham, people always turned to the old reliable Batman. While Batman did an excellent job,...
SPRD
- Dec 28, 2022
- 3 min
PR Trends To Help You Soar Higher In 2023
What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...
SPRD
- Dec 7, 2022
- 3 min
Sustainable PR: The “Always-On” Strategy
Sustainability in all its essence means making enough available even for future use. The word however is often taken into context with...
SPRD
- Nov 4, 2022
- 3 min
Here’s How Social Listening Can Boost Your Brand Image
There is so much being said around us but it can only be understood when we sit back and listen to it. Words don’t mean much if you don’t...
SPRD
- Sep 30, 2022
- 2 min
A PR Checklist For Start-ups
Building a start-up takes an ample amount of hard work, time management, and resources. However, what lies at the core of it is a...
SPRD
- Sep 26, 2022
- 2 min
Is Lead Generation Part Of Your PR Strategy?
How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...
SPRD
- Sep 2, 2022
- 2 min
Twitter vs Instagram: Are You Customizing Your PR Content For Each?
When a brand decides to run a social media or PR campaign, they consider how it will be received by target audiences across a number of...
SPRD
- May 25, 2022
- 3 min
Unraveling The Magic of PR for SMEs
Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....
SPRD
- May 20, 2022
- 3 min
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
- May 16, 2022
- 2 min
Brands and Meme Marketing: The Inevitable Match
The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...
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