influencer | SPRD

Influencing Gen Z: The A to Z of Crafting PR Impactful Strategies

In this ever-evolving digital world, how can businesses fine-tune their strategies to capture the attention of Gen Z?

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Jun 3, 20243 min read

How to become a thought leader 101. Explore the science of influencing and the steps involved behind it.

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Mar 31, 20243 min read

Is there a playbook to unlock success in PR? Learn how the world's most recognised brands employ best PR practices to create lasting impact

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Jan 23, 20243 min read

PR trends for 2024: From AI fusion to micro-influencers and storytelling dominance, a comprehensive guide to industry transformations.

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Jan 5, 20245 min read

Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.

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Jun 9, 20234 min read

With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W

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Jan 20, 20233 min read

How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...

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Sep 26, 20222 min read

Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...

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Mar 14, 20222 min read

Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...

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Jun 30, 20213 min read