Crisis Management: From The Eyes Of A PR Agency
No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.
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SPRD
- Jun 19
- 2 min
Is The PR Industry Truly Inclusive?
While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.
SPRD
- Jun 9
- 4 min
Trends or Testimonials: What’s Killing Influencer Marketing?
Is influencer marketing dying? Statistics say it’s still alive for marketers, but audiences claim that its effectiveness is not as strong.
SPRD
- May 29
- 3 min
How to Get your Press Releases Featured in Google News
Looking to boost the visibility of your press releases and captivate a global audience of millions? Look no further!
SPRD
- May 9
- 3 min
An Eye for an AI?
What does the future hold for brands using AI to ramp up their PR & Digital Marketing strategies?
SPRD
- May 1
- 3 min
The Essential PR Toolkit Manual
PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.
SPRD
- Jan 20
- 3 min
Where Does The Trouble Lie @ Influencer Content?
With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W
SPRD
- Jan 11
- 3 min
PR & SEO: The Batman & Robin For Brands
When it came to saving the day in the city of Gotham, people always turned to the old reliable Batman. While Batman did an excellent job,...
SPRD
- Dec 14, 2022
- 4 min
New Age Journalism: The Rise And Evolution Of News
What is humanity without a voice? Powerless. Quiet. Disconnected. Human beings have always been driven by opinions and expressions,...
SPRD
- Dec 7, 2022
- 3 min
Sustainable PR: The “Always-On” Strategy
Sustainability in all its essence means making enough available even for future use. The word however is often taken into context with...
SPRD
- Nov 17, 2022
- 2 min
Data & PR: A Power Couple
Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.
SPRD
- Sep 30, 2022
- 2 min
A PR Checklist For Start-ups
Building a start-up takes an ample amount of hard work, time management, and resources. However, what lies at the core of it is a...
SPRD
- Sep 26, 2022
- 2 min
Is Lead Generation Part Of Your PR Strategy?
How many people can you name who don’t use social media? Only about a handful, we’re guessing! With over 4 billion users and limitless...
SPRD
- Sep 13, 2022
- 2 min
MSMEs & Thought Leadership: A True Balancing Act
Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...
SPRD
- Sep 12, 2022
- 2 min
Keeping It Natural: The PR Edition
Branding on social media has seen a seismic shift in the type of content that brands push out today. The attention to detail is...
SPRD
- Sep 2, 2022
- 2 min
Twitter vs Instagram: Are You Customizing Your PR Content For Each?
When a brand decides to run a social media or PR campaign, they consider how it will be received by target audiences across a number of...
SPRD
- May 25, 2022
- 3 min
Unraveling The Magic of PR for SMEs
Owners of small and medium businesses are often stuck looking for ways to market their products and services cheaply, yet effectively....
SPRD
- Jan 27, 2022
- 3 min
How effectively are you measuring your PR efforts?
Public relations measurement and evaluation are essential elements in the creation of successful communications programs. While there is...
SPRD
- Dec 31, 2020
- 3 min
Thought Leadership: An Important Pillar of Public Relations Strategy
There’s no dearth of content on the internet. But when you want to deep dive into a particular subject, genre or industry - finding good...
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