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  • Writer's pictureSPRD

An Eye for an AI?

Updated: Nov 22, 2023

Despite its advantages, several communications professionals believe it can erode authenticity and creativity. This debate rises from the belief that AI cannot be as creative and unique as content created by humans. And honestly, they’re not wrong. There is a solid chance that artificial intelligence (AI) will be exploited to spread false information and worries about the possible abuse of language produced by artificial intelligence have led to controversy over OpenAI's GPT-3 language model.

Striking a Balance Between The Two

While AI can take over mundane tasks for you, it cannot match creativity and human intuition.

For example, let's say you're a luxury skincare brand looking to improve your customer service experience. You can use AI-powered chatbots to handle common inquiries and complaints, but it's up to your customer service representatives to use their emotional intelligence to handle more complex situations that require a personal touch. AI can provide valuable insights into customer behaviour and preferences, but it's ultimately up to your marketing team to creatively interpret and implement these insights into successful marketing campaigns.

While AI-generated content is undeniably useful, there's no denying that it can sometimes feel a bit robotic. For PR and digital marketing professionals, it's essential to create campaigns that not only effectively reach their target audience but also connect with them on a human level. By leveraging the power of AI in tandem with human creativity, it's possible to produce marketing initiatives that strike the perfect balance between efficiency and emotional resonance.

The Benefits of AI in PR and Digital Marketing

The increased precision and efficiency that AI provides is one of its main advantages. Professionals can now make quick and wise judgments because of these tools' ability to swiftly and properly evaluate massive volumes of data. AI techniques also provide personalised consumer experiences and content.

A brilliant example of this is Netflix's AI-powered recommendation engine which is an expert at making fresh content recommendations based on information about a user's viewing preferences, improving their experience on the platform. It also automates tedious jobs like data analysis and reporting, giving experts more time to concentrate on other creative work.

The Future of AI in PR and Digital Marketing


AI will enable brands to create exceptional moments for their customers by delivering personalised content and experiences that exceed expectations.

Voice search

With the rise of smart speakers and voice assistants, businesses will need to focus on optimising their content and SEO strategies for voice search to stay ahead of the curve.

Predictive analytics

AI-powered predictive analytics will unlock the secrets of customer behaviour, enabling brands to anticipate needs and provide personalised experiences.


AI-powered chatbots will become the virtual assistants of the future, providing instant, personalised support and service to customers 24/7.

Automated content creation

AI-powered tools will free up marketers to focus on creativity and strategy, while automated content creation handles the repetitive, mundane tasks involved in the process.

Reputation management

AI will empower brands to manage their reputation and respond to online sentiment in real-time, preventing crises and maintaining brand trust.

The dawn of artificial intelligence has opened up a new world of possibilities, where the boundaries of human potential are being pushed to their limits. As scientists continue to develop and refine this technology, the future holds endless possibilities for us to interact with it. Imagine a world where AI is not just a tool, but a true companion, always there to assist, advise, and possibly even entertain us too.


Psst! This blog was made with 💕, lots of teamwork and edited by a human with some help from Generative AI. We’re not ones to steal credit. #PuttingItOutThere


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