Digital Marketing

Digital PR Domination: How To Reach More Audiences

Traditionally, PR professionals relied on media outlets, such as newspapers, magazines, and TV networks, to disseminate their brand messages

Here’s How Social Listening Can Boost Your Brand Image

There is so much being said around us but it can only be understood when we sit back and listen to it. Words don’t mean much if you don’t...

Why Your Start-Up Needs A Community

What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

Is Your PR Agency Digital-First?

The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...

Profitable Digital Strategies That Your EdTech Company Could Use

Every once in a while, a brand needs inspiration to ideate, strategize, and plan for the future. Especially in digital marketing, where...

Brands and Meme Marketing: The Inevitable Match

The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...

What’s In Store For Influencer Marketing?

Our digital-first era has amplified the power of influencers in a number of areas, from politics and products to makeup to marketing. The...

Meme-ing It For Business Growth

Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...

Inclusion, Diversity, and Equity at the Forefront of PR Agencies

Let’s be honest, as professionals in communications, we do a hell of a lot of talking. We engage the masses through our posts, hashtags,...

Are PR Firms Becoming Content Marketing Agencies?

The rise of social media brought with it a sea of diverse content in recent years. As a result, the very concept of traditional PR...

How effectively are you measuring your PR efforts?

Public relations measurement and evaluation are essential elements in the creation of successful communications programs. While there is...

Digital Innovation Or Targeted Branding- Which Team Are You On This Sports Season?

The pandemic has disrupted and accelerated the transformation of sports marketing and corporate communications.