The Rise of Generative Engine Optimisation in the Era of Information Inflation

The Rise of Generative Engine Optimisation in the Era of Information Inflation

The fact of the matter is that we’re drowning in content. Glub, glub, glub… We’re living in an era in which AI is generating a huge chunk of online content every second. So much so that 30% of the current online content is AI-generated. Add to that the findings of SEO.com that 58% of search queries trigger AI overviews, and you experience an epiphany, making you realise that getting your brand noticed is tougher than ever. But, there is someone (rather something)! A cape-donning secret superhero who can keep your content from getting lost in the noise and enhance your brand visibility in the overcrowded digital world. It’s GEO - Generative Engine Optimisation!

GEO is SEO’s smarter cousin. Just as SEO helps you rank better on search engines, GEO ensures that AI platforms like ChatGPT, Gemini, Perplexity, etc. display your content when giving answers to users. The new kid on the block, GEO, matters a lot, a lot suddenly, because AI is already handling 15–25% of organic traffic in several sectors. While Google still processes a mind-boggling 14 billion queries per day, ChatGPT handles just 37.5 million, but the number is rapidly increasing. Users are preferring AI platforms more and more because they get their answers upfront without the need to visit your website unless you’re cited. As a result, a whopping 60% of Google searches now end without a click.

Therefore, search engines are integrating AI models into their results pages. Google now has Gemini, which provides more accurate answers and cites verifiable sources before suggesting the SEO optimised links. Perplexity has launched an AI-powered web browser, Comet, that is designed with Agentic capabilities, which researches, summarises, translates, resolves queries, and performs tasks directly in the browser. Thanks to such lightning-fast AI advancements and integrations, traditional SEO is projected to lose up to 40% of its traffic by 2026 if brands don’t keep up.

To answer the question popping in your heads, here’s how you can power up your content to be GEO’s trusted sidekick:

• Structure your content clearly with headings, bullet points, FAQs, and summaries.

• Add metadata like Schema markup, YAML front‑matter, and llm.txt to attract AI crawlers.

• Back up your content with credible and verifiable sources, and

• Blend SEO and GEO by combining keywords and backlinks with AI optimisation techniques for maximum reach.

Sure, it seems like a lot of work, but it’s vital. Superhero GEO will fly your content into the AI spotlight only if it trusts it. If AI tools cite your brand and the content turns out to be untrue, unreliable, or unclear, it’ll not only weaken your brand’s credibility but also weaken people’s trust in superhero GEO too.

But, even after doing all of this, how would you know if GEO is truly a superhero or just faking his powers? Well, the answer is simple. You’ll experience the GEO’s impact through enhanced visibility in AI search outputs, higher referral rate from AI platforms, and boosted overall organic traffic compared to SEO‑only competitors.

The evil information inflation is growing stronger day by day. It can only be fought with the help of superhero GEO because as AI-generated search results grow, only content optimised for AI platforms will appear in user queries, and brands who don’t lean on superhero GEO risk being cast under a spell of invisibility. So, is your brand ready for GEO to be its superhero?

---

Psst! This blog was created after a lot of thought by a real person. #NoGenerativeAI