SPRDMay 18, 20203 minPR 2.0: Reimagining PR Post-COVIDWith work from home being the new norm and client pitches happening over videoconferences, what does the landscape look like for the PR...
SPRDMay 13, 20203 minMaintaining Stakeholder Relationships During A PandemicWith the current situation surrounding the Covid-19 pandemic, everything seems to have slowed down. The entire world is locked away in...
SPRDMay 7, 20203 minHow Journalists Can Scale Individual Followers To Become ‘Influencers’Of late, every content piece tends to begin with words along the lines of “These are uncertain times”. And they are indeed. In this...
SPRDApr 27, 20203 minCommunicating With CXOs? Keep This List In Mind!Knowing how to effectively communicate with senior leadership is important because they shoulder a lot of responsibilities. They take key...
SPRDApr 23, 20203 minPros & Cons Of Jumping On The Social Justice Warrior BandwagonThe main goal of advertising is to ‘get people talking’. An impactful campaign gets the right kind off buzz and generates sales for the...
SPRDApr 20, 20203 minHow SMEs Can Benefit From Active Public RelationsPublic Relations is that tool in a marketing arsenal which helps to build trust, credibility as well as positive reputation. Usually,...