Balancing Formal and Informal Channels of Internal Communication
Your messages, the channels they are sent on, and the tonality of your communication have a huge impact on how they are perceived
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SPRD
- Aug 7
- 2 min
The Power Of A Moment: How To Respond To Internet Trolls
The Internet is a fertile breeding ground for trolls, characterized by their fake interactions, comments, and often, hidden identities.
SPRD
- Jul 27
- 3 min
Crisis Management Across Borders: Cultural Nuances in ORM Practices
The transnational approach to crisis management is more than just a necessity; it's an opportunity.
SPRD
- Jul 24
- 3 min
PR and ORM Strategies for Driving App Adoption on Threads
Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users
SPRD
- Jul 13
- 2 min
The Role of AI in Corporate Communications: Friend or Foe?
The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.
SPRD
- Dec 7, 2022
- 3 min
Sustainable PR: The “Always-On” Strategy
Sustainability in all its essence means making enough available even for future use. The word however is often taken into context with...
SPRD
- Sep 13, 2021
- 2 min
Answering the ‘Does PR Work?’ Question!
According to Buffer, 82% of PR pros don’t know how to evaluate the ROI of their PR campaign. Back in the day, the PR metrics that...
SPRD
- Feb 24, 2021
- 3 min
Is Your Corporate Com. Strategy Employee-Friendly?
Have you ever received an email from your company that was both relevant and engaging? If yes, then chances are that your organization...
SPRD
- Jan 18, 2021
- 3 min
Five Rookie Mistakes That Seasoned PR Pros Fall Prey To
Public relations is all about learning, re-learning and sometimes even starting from scratch. Consumers are constantly watching what a...
SPRD
- Dec 10, 2020
- 3 min
Crafting Your 2021 PR Strategy? Let Consumer Behaviour Be Your Guide
2020 has been compared to the likes of the recession in 2001, the financial crisis in 2008, and even the unrest caused by the wave of...
SPRD
- Dec 1, 2020
- 3 min
Corporate Affairs, Back in Focus?
Since the time we heard about the pandemic until the time we were actually in it, life has been a riot of emotions. At an individual...
SPRD
- Nov 27, 2020
- 3 min
The Rise Of Corporate Communicators As Drivers Of Engagement
Did you know? One of the top reasons that employees quit their jobs is – Communications? Or, rather the lack of it. In order to drive...
SPRD
- Nov 25, 2020
- 2 min
Ready for 2021? Internal Communications Has Evolved
Every year, the dynamics of the workplace change. This year especially, communication has transformed on all fronts. According to...
SPRD
- Sep 25, 2020
- 3 min
How Can A Combination Of PR & Content Creation Help Your Company?
Learn About the Powerful Combination of PR and Content Creation
SPRD
- Sep 8, 2020
- 3 min
Digital Innovation Or Targeted Branding- Which Team Are You On This Sports Season?
The pandemic has disrupted and accelerated the transformation of sports marketing and corporate communications.
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