Crisis Management: From The Eyes Of A PR Agency
No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.
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SPRD
- May 1
- 3 min
The Essential PR Toolkit Manual
PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.
SPRD
- Dec 28, 2022
- 3 min
PR Trends To Help You Soar Higher In 2023
What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...
SPRD
- Dec 14, 2022
- 4 min
New Age Journalism: The Rise And Evolution Of News
What is humanity without a voice? Powerless. Quiet. Disconnected. Human beings have always been driven by opinions and expressions,...
SPRD
- Dec 2, 2022
- 2 min
Why AI Shouldn't Be Your Only Option During A Crisis
PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...
SPRD
- Aug 16, 2022
- 2 min
Why A Digital-First PR Firm Is The Answer To All Your Questions
What you seek is seeking you! In a world where branding trumps everything, even a small mistake can lead to a catastrophe because of how...
SPRD
- May 20, 2022
- 3 min
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
- Mar 3, 2022
- 3 min
Meme-ing It For Business Growth
Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...
SPRD
- Feb 24, 2022
- 3 min
Inclusion, Diversity, and Equity at the Forefront of PR Agencies
Let’s be honest, as professionals in communications, we do a hell of a lot of talking. We engage the masses through our posts, hashtags,...
SPRD
- Feb 4, 2022
- 3 min
Are PR Firms Becoming Content Marketing Agencies?
The rise of social media brought with it a sea of diverse content in recent years. As a result, the very concept of traditional PR...
SPRD
- Dec 3, 2020
- 3 min
Hiring In PR: The Diversity & Inclusion Checklist
‘Agency life’ often comes with the (fairly accurate) notion that someone with an old t-shirt, comfortable jeans, coloured hair and...
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