Updated: Oct 8, 2021
People with unique communication and leadership skills propel a company towards growth. They can make their organization function like a well-oiled machine because they are good at communication.
The leadership style that you gravitate towards says a lot about how you put your messages across to the world. For PR professionals, there's some wisdom to be found in the leadership and communication styles of some of the most inspirational folks around the globe.
To find out your unique leadership and communication goals, read on.
1. Democratic Leader
When you are all about people.
Democratic leaders are usually assertive, and their leadership and verbal communication skills involve honesty and commitment. They not only express their needs but also focus on amplifying the voices of others. They use listening as a tool to understand others better, making them a people's favourite.
Example: Indra Nooyi
The Chairman, CEO of PepsiCo, Indra Nooyi, encourages honest, open communication. The transparency that she exhibits while communicating inspires trust. She listens to the people and makes them feel like they are a part of the decision-making process.
Your Communication Style: You are likely to use transparency and honesty in your communication with a strong PR leadership. You listen and rely on feedback to get into the psyche of your target audience.
2. Autocratic Leader
When you are all about control.
Compared to democratic leaders, autocratic leaders fall on the other end of the spectrum. These leaders like to be in control of the conversation. At times, they adopt a didactic style, too. Because of their commanding communication in leadership, everyone knows what they want very clearly.
Examples: Jeff Bezos
Jeff Bezos' communication and leadership skills have spelled success for Amazon. Multiple voices can lead to ineffective communication; ergo, Bezos has a single line of thought. He can communicate effectively because he only listens to what his mind says.
Your Communication Style: You show a tendency towards concrete motivations and focussed thoughts. You know what message you want to put across, which adds clarity to your communication.
3. Transformational Leader
When you want to improve and change.
With a motivating communication style, you'll find a transformational leader is like a voice in your head that gently pushes you in a direction. They interact by guiding others and being good listeners. Their leadership, communication, and motivation style bring out the best in people.
Example: Elon Musk
Tesla's Elon Musk can make the world believe in his quirky visions just by talking! He is often empathetic and aims to motivate and inspire his audience. He sees the big picture and is clear in expressing his ideas.
Your Communication Style: You offer a vision and stick to relatable, inspiring communication for leadership success. You are enthusiastic about your ideas for the future and driven towards fulfilling them.
4. Laissez-Faire Leader
When you believe in autonomy.
All about freedom, laissez-faire leaders have a unique leadership and communication style. They can be candid and witty at the same time. Because they want to leave no room for misunderstanding, they aim to be as clear as possible when communicating. They humanize what they say, so everyone understands their message.
Example: Warren Buffet
The wealthiest person in the world, Warren Buffet, is a notable example that inspires leaders in public relations. He is known to rank high on authenticity, clarity, and storytelling. Buffet doesn't guide people with his words, his communication influences indirectly.
Your Communication Style: You tend to be candid and add some wit to your communication methods. You don't believe in micro-managing or trying too hard to impress your customers.
What Kind of Communicator Are You?
There isn't one correct method of communication. Rather, to effectively communicate with the public, you must change your approach based on the variety of situations you encounter. Understanding your communication and leadership qualities is in itself a way to know which method works best for you and your PR goals.