From Buzz to Purpose - Perception Refinement through Brand Activism
Unlock the power of Brand Activism and drive a revolutionary change. Read the blog to learn perception refinement through brand activism.
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SPRD
- Aug 14
- 4 min
What’s The Difference Between Social Listening & Social Monitoring?
Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.
SPRD
- Jul 25
- 4 min
The Domino Effect: How One Crisis Can Impact the Reputation of an Entire Industry
When a crisis hits, the worst response is silence. This isn't the time for damage control - it's the time to build trust.
SPRD
- Jun 29
- 3 min
Public Relations: The X-Factor in Your Marketing Strategy
PR is a powerful tool for strategic communication, but most of its potential still remains untapped!
SPRD
- Jun 7
- 4 min
Are You Getting Enough PDA?
The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!
SPRD
- May 30
- 3 min
Navigating Ethical Dilemmas in PR Industry
Explore ethics in PR, addressing challenges effectively.
SPRD
- May 16
- 3 min
Storytelling in PR: A Tale As Old As Time
In a world where attention is fleeting, captivating an audience is a rare superpower.
SPRD
- May 1
- 3 min
The Essential PR Toolkit Manual
PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.
SPRD
- Apr 5
- 4 min
Local Love: How Trust in Regional Media Boosts Brand Loyalty
Unleash the power of regional media for your brand. Know how!
SPRD
- Jan 20
- 3 min
Where Does The Trouble Lie @ Influencer Content?
With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W
SPRD
- Dec 7, 2022
- 3 min
Sustainable PR: The “Always-On” Strategy
Sustainability in all its essence means making enough available even for future use. The word however is often taken into context with...
SPRD
- Dec 2, 2022
- 2 min
Why AI Shouldn't Be Your Only Option During A Crisis
PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...
SPRD
- Nov 17, 2022
- 2 min
Data & PR: A Power Couple
Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.
SPRD
- Oct 21, 2022
- 2 min
Why Your Start-Up Needs A Community
What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...
SPRD
- Sep 13, 2022
- 2 min
MSMEs & Thought Leadership: A True Balancing Act
Every business leader aspires to become a thought leader in their respective field. One with the power to guide people while keeping in...
SPRD
- Aug 9, 2022
- 2 min
Is Your PR Agency Digital-First?
The term ‘digitalization’ was first used by Robert Wachal in the year 1971, and honestly, have we looked back since then? Social media...
SPRD
- May 20, 2022
- 3 min
Finding the right target audience: An pre-requisite for brand success
Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...
SPRD
- Mar 3, 2022
- 3 min
Meme-ing It For Business Growth
Trapped at home for about two years? Meme your frustration out! Upset about a potential return to work from the office? Post a meme about...
SPRD
- Dec 27, 2021
- 3 min
Ready With A Reputation Management Strategy For 2022?
“The art of conversation lies in listening.” Malcolm Forbes The art of listening matters not only on a one-on-one level but to the...
SPRD
- Oct 28, 2021
- 1 min
SPRD wins SILVER for Best Use of Content at the AdGully IMAGEXX 2021!
Spectacular storytelling has the capacity to turn heads, change minds and leave a mark on people’s hearts. That’s what SPRDing the good...
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