marketing | SPRD

Why Your Start-Up Needs A Community

What does a community stand for? In most contexts, a community can be defined as a group of people who have something in common. Building...

Profitable Digital Strategies That Your EdTech Company Could Use

Every once in a while, a brand needs inspiration to ideate, strategize, and plan for the future. Especially in digital marketing, where...

Finding the right target audience: An pre-requisite for brand success

Creating a brand strategy without first pinning down specific details about your target audience can be akin to putting the cart before...

Brands and Meme Marketing: The Inevitable Match

The lines between creating content for a brand and creating content for purely entertainment purposes are becoming fainter with each...

Influencer Marketing In The 21st Century: The Do's And Don'ts

Five years ago, it was implausible that artists, travellers, bloggers, chefs or even the next-door homemaker would have the power to...

Make Room For Influencer Marketing In Your PR Strategy

With nearly 92% of marketers turning to influencer marketing, the PR industry will undoubtedly witness an upsurge in investments – World...