From Buzz to Purpose - Perception Refinement through Brand Activism
Unlock the power of Brand Activism and drive a revolutionary change. Read the blog to learn perception refinement through brand activism.
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SPRD
- Sep 1
- 3 min
Let Your Online Reviews Do The Talking
Acknowledging online reviews can be the reality check that you need to step up your PR game. Know how.
SPRD
- Jul 24
- 3 min
PR and ORM Strategies for Driving App Adoption on Threads
Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users
SPRD
- Dec 27, 2021
- 3 min
Ready With A Reputation Management Strategy For 2022?
“The art of conversation lies in listening.” Malcolm Forbes The art of listening matters not only on a one-on-one level but to the...
SPRD
- Sep 13, 2021
- 2 min
Answering the ‘Does PR Work?’ Question!
According to Buffer, 82% of PR pros don’t know how to evaluate the ROI of their PR campaign. Back in the day, the PR metrics that...
SPRD
- Jun 22, 2021
- 3 min
Pride, Brands and Beyond: What It Takes To Be An Ally
The global LGBTQIA+ population was estimated to be about 480 million in 2018 with an aggregate annual global spending power of more than...
SPRD
- Jun 1, 2021
- 3 min
What Happens To Brands Without A ‘Purpose’?
Let’s start with a simple question – Why does branding matter? The answer to this question has seen a dramatic shift from brands being...
SPRD
- May 21, 2021
- 3 min
Is It Time For Less Content And More Compassion?
The right words, said in the right tone and at the right time often define what a brand truly stands for. Like most industries, public...
SPRD
- Feb 22, 2021
- 3 min
Public Relations & Brand Building: A Match Made In Heaven
Modern marketers are often faced with a number of tricky challenges when navigating through our information-drenched world. Getting their...
SPRD
- Feb 8, 2021
- 3 min
What Does Your ORM Strategy Say About Your Brand?
The Internet has truly changed the way we function. Whether people are looking for information online, discovering content that they...
SPRD
- Jan 11, 2021
- 3 min
Make Room For Influencer Marketing In Your PR Strategy
With nearly 92% of marketers turning to influencer marketing, the PR industry will undoubtedly witness an upsurge in investments – World...
SPRD
- Dec 11, 2020
- 3 min
Is Your Brand’s Online Reputation in Check? 4 Reasons Why It Matters
Brands, politicians, organizations and customer-facing employees are now under the public eye 24/7. Social media has amplified the way...
SPRD
- Dec 10, 2020
- 3 min
Crafting Your 2021 PR Strategy? Let Consumer Behaviour Be Your Guide
2020 has been compared to the likes of the recession in 2001, the financial crisis in 2008, and even the unrest caused by the wave of...
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