The transnational approach to crisis management is more than just a necessity; it's an opportunity.

When a crisis hits, the worst response is silence. This isn't the time for damage control - it's the time to build trust.

Voice searches and vocal SEO have moved on from a mere trend to a fundamental part of digital PR.

Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users

PR professionals are not just storytellers; we are connectors too. We bridge the gap between the media's thirst and a brand’s desire.

When it comes to SEO, backlinks are the new currency. They're reframing our strategies, pushing us to view SEO as a powerful tool.