SPRDNov 6, 20192 min5 times Samantha Jones defined what PR is not about!Remember Samantha? The PR professional from the popular ‘Sex and the City’ TV series? Television often portrays unrealistic characters...
SPRDNov 6, 20194 minThings to keep in mind while reaching out to journalists One of the key foundations of Public Relations is building relationships. When it comes to contacting journalists, it becomes even more...
SPRDOct 24, 20193 min5 Ways to Boost your Media Coverage!In this age when everyone possesses a wealth of information and easy access to it, reputed publications and widely circulate dailies...
SPRDOct 16, 20193 minMisconceptions about PR and ORM Every organisation, having an online presence or not, has a reputation to manage. This will be the case as long the business exists, even...
SPRDOct 9, 20193 minBest Practices in Crisis Management for PR firmsFrom start-ups to the biggest of organisations, Public Relations crises can plague anyone, and it’s imperative to see that no business is...
SPRDOct 4, 20193 minHow to plan a PR event in the digital age A buzz can be created with the right kind of communication. But ensuring participation at an event becomes a task when it lacks proper...