When a crisis hits, the worst response is silence. This isn't the time for damage control - it's the time to build trust.

PR is a powerful tool for strategic communication, but most of its potential still remains untapped!

The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!

Explore ethics in PR, addressing challenges effectively.

In a world where attention is fleeting, captivating an audience is a rare superpower.

PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.

Unleash the power of regional media for your brand. Know how!

With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W

PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...

Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.