SPRDFeb 26, 20203 minHere's how Data is Helping set the Tone for PR CampaignsWhat do you expect from your PR efforts? To increase sales and generate leads? To spread awareness about your brand and improve...
SPRDFeb 26, 20203 minHow Granular Personalization is Changing the Dynamics of CommunicationPersonalization has long been used by marketers and it has been proven to improve customer experience. According to research by...
SPRDFeb 17, 20203 minDemonstrating Cultural Relevance in PR CampaignsWhether you are using PR to boost business or awareness, being consumer-centric is the key to successful campaigns. That means, having a...
SPRDFeb 5, 20203 minBuilding Positive PR as a Start UpWe all know that storytelling works better than hard selling. In fact, most people read online reviews to make purchase decisions instead...
SPRDJan 29, 20203 minInfluencer Marketing: In-House vs ConsultancyA sizeable world population is spending their time online every day, particularly on social media. According to Emarsys 2019 report,...
SPRDJan 22, 20203 minHow to use Data Insights to plan and execute campaigns?When was the last time you went out to dinner with family or friends, and instead of listening to the conversation at your table alone,...