Public relations industry stands at the forefront of change. The responsibility falls squarely on our shoulders to actively cultivate a...

No amount of preparation is ever enough for a crisis. Here's our share of learnings on crisis management.

Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.

While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.

Traditionally, PR professionals relied on media outlets, such as newspapers, magazines, and TV networks, to disseminate their brand messages

The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!

Leveraging user-generated content (UGC) for your brand can help you garner credibility, visibility, and brand loyalty.

Explore ethics in PR, addressing challenges effectively.

The revolution in social media and digital communications has transformed how corporations communicate with their audience. However, in...

Your video content is an extension of your brand's personality, so let it shine! Learn how.

In a world where attention is fleeting, captivating an audience is a rare superpower.

What does the success of your PR campaign depend on? Learn more now!

PR activity is made of expertise & toolkits. It can be challenging to gather them together. Here’s a summarized PR toolkit manual for you.

Unleash the power of regional media for your brand. Know how!

With influencers ruling the social world, it is worth thinking about how influencer-generated content must affect a brand and its product. W

When it came to saving the day in the city of Gotham, people always turned to the old reliable Batman. While Batman did an excellent job,...

What's in a trend? Trends are like additional boosters to your public relations campaigns. As PR pros, trends tell us what the hot topics...

What is humanity without a voice? Powerless. Quiet. Disconnected. Human beings have always been driven by opinions and expressions,...

PR is one of the newest industries to adopt AI technology. Frequently associated with clichés such as "The Terminator" and "The Matrix,"...

Public relations is stepping up the marketing ladder with the help of statistical insights. Read on to learn how to befriend data for PR.