Feedback or Frenzy? The Cancel Culture Era!
'Cancel culture' might seem like just another internet trend where people call out mistakes. Read our blog to know more.
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SPRD
- Sep 18
- 4 min
From Buzz to Purpose - Perception Refinement through Brand Activism
Unlock the power of Brand Activism and drive a revolutionary change. Read the blog to learn perception refinement through brand activism.
SPRD
- Sep 7
- 4 min
Diverse Minds, Viral Campaigns
In a world where every PR agency is striving for the next viral campaign, neurodiversity can be your competitive edge.
SPRD
- Aug 14
- 4 min
What’s The Difference Between Social Listening & Social Monitoring?
Understanding your audiences’ sentiments, preferences, and pain points creates a space for you to tailor your communication.
SPRD
- Aug 9
- 3 min
Smart PR in the IoT Age
Embracing IoT requires a cultural shift. PR firms need to foster a culture that welcomes innovation
SPRD
- Jul 31
- 2 min
The Anatomy of Effective Internal Communications
Inviting employees' views and suggestions, and acknowledging them, sends a strong message: every voice matters.
SPRD
- Jul 27
- 3 min
Crisis Management Across Borders: Cultural Nuances in ORM Practices
The transnational approach to crisis management is more than just a necessity; it's an opportunity.
SPRD
- Jul 24
- 3 min
Hey Google, How Does Vocal SEO Work In PR?
Voice searches and vocal SEO have moved on from a mere trend to a fundamental part of digital PR.
SPRD
- Jul 24
- 3 min
PR and ORM Strategies for Driving App Adoption on Threads
Public relations, in essence, is about shaping perception. For an app like Threads, this involves creating a narrative with potential users
SPRD
- Jul 18
- 3 min
A PR Professional's Guide to Nurturing Media Relationships
PR professionals are not just storytellers; we are connectors too. We bridge the gap between the media's thirst and a brand’s desire.
SPRD
- Jul 13
- 2 min
The Role of AI in Corporate Communications: Friend or Foe?
The use of artificial intelligence (AI) in marketing and communications has received a lot of attention, and for good reason.
SPRD
- Jun 29
- 3 min
Public Relations: The X-Factor in Your Marketing Strategy
PR is a powerful tool for strategic communication, but most of its potential still remains untapped!
SPRD
- Jun 29
- 3 min
Leveraging the Power of Community: A PR Story
Trends may come and go, but the power of a community is evergreen. Here’s how community engagement has become a game-changer for brands.
SPRD
- Jun 21
- 3 min
Social Media & Employee Advocacy: A Powerful PR Duo
Social media platforms play an instrumental role in shaping public perception, making them indispensable tools for robust ORM strategies.
SPRD
- Jun 19
- 2 min
Is The PR Industry Truly Inclusive?
While engineering campaigns, the PR industry possesses the unique opportunity to advocate for diverse representation.
SPRD
- Jun 14
- 2 min
Digital PR Domination: How To Reach More Audiences
Traditionally, PR professionals relied on media outlets, such as newspapers, magazines, and TV networks, to disseminate their brand messages
SPRD
- Jun 7
- 4 min
Are You Getting Enough PDA?
The right PR presence can get your brand lots and lots of PDA. Read on and decide if you want to take it, or let go!
SPRD
- Jun 6
- 3 min
Amplify Your PR Presence With User Generated Content
Leveraging user-generated content (UGC) for your brand can help you garner credibility, visibility, and brand loyalty.
SPRD
- May 30
- 3 min
Navigating Ethical Dilemmas in PR Industry
Explore ethics in PR, addressing challenges effectively.
SPRD
- May 18
- 3 min
Lights, Camera, Engagement! Mastering Video Marketing for PR Campaigns
Your video content is an extension of your brand's personality, so let it shine! Learn how.
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