A BIRDS EYE VIEW
By handling the brand’s online PR strategy to create a buzz in the digital domain through a content first approach, we helped increase the overall reach and visibility through a sector specific content strategy by positioning the leadership team, the brand campaigns and project specific details.
The SPRD team began by identifying and analysing multiple platforms to position the brand in an engaging manner while garnering maximum impact. Projecting a holistic image of the brand, highlighting both business and people strengths, we bucketed content in a way that would best reflect GPL’s strong employer brand. We also studied leadership profiles extensively and leveraged the company’s strong managerial team by integrating thought leadership articles into the LinkedIn plan, and across publication portals.
For work spanning the period between August 2018 to June 2019, we adopted a content-centric three-pronged approach to brand positioning and visibility.
Location & Real Estate
Articles across publications focused on GPL’s new ventures – An approach that cemented its reputation in catering to a diverse target audience with a presence across locations, from modern city-dwellers to premium occupants.
Leadership Expertise on LinkedIn
Based on geographical locations and designations, each leader had specially tailored authored articles showcasing an eclectic blend of their personal interests and professional expertise.
The Umbrella Brand as a Whole
Capitalizing on the legacy and goodwill that come with the Godrej name, the content pieces revolved around the company’s mission to deliver superlative customer-centricity. We crafted content highlighting the importance of post-retirement investments, providing personal experiences, and encapsulating quick tips on buying property online, alongside much more – Ultimately projecting GPL as an industry veteran.
INNOVATION IN ACTION
INFLUENCER OUTREACH PROGRAM
Godrej Properties Limited, in association with PRMoment.in aims to create and sustain a series of content pieces that cover various topics pertaining to journalism, for journalists across beats to stay aware, updated, and to enable them to enhance their skills. This knowledge initiative by Godrej Properties is an influencer content-driven campaign, where special emphasis has been laid on the quality and dept of the content. A first of its kind initiative by a real estate developer to venture into the media space, Influencing the Influencer first broke on PRMoment.in.
In addition to PR coverages based on individual profiles of company leaders, we performed a deep dive into LinkedIn profile analysis, providing targeted recommendations for leaders that would add to the credibility of the individual as well as the brand.