The Corporate Communications Role
As a corporate communications professional, take a second to think back to December 2019, when your communications and marketing strategies were more or less in place. But when the pandemic hit in full force, it rattled businesses across the world and changed the course of communications.
Realistically speaking, COVID-19 has impacted public health, the global economy and forced businesses to turn to remote work, almost overnight. Brands are not only re-shuffling their organizational structures, but also simultaneously changing the way they communicate internally.
This whitepaper delves into how corporate communications teams are responsible for much more than just coordinating the communications output within a company, and why enabling effective cross-departmental collaboration, ensuring flawless communications, empowering employees and delivering a positive employee experience also fall under their purview.