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Vijay Thakkar
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A BIRDS EYE VIEW
The Founder and CEO of 48 Fitness and 8 Rounds, Vijay Thakkar is an industry expert on health, wellness, lifestyle, fitness and nutrition in India. 48 Fitness is the ultimate culmination of Vijay’s ardent belief in the importance of fitness and the practicality of combining it with science and technology.
Armed with several international qualifications in Exercise Science, Strength and Conditioning, Sports Training and Nutrition Science, Vijay also has a Master's degree in Sports Management from the University of South Wales, United Kingdom. His passion for fitness is an inspiration to all to strive towards excellence and achieve the highest standards of health and fitness, every single day.
THE JOURNEY
Being an industry expert on health and fitness, the primary motive was to create brand awareness about the Master Fitness Coach and position him as a credible leader in the field of exercise and nutrition for a period of 3 months. SPRD identified as well as collaborated with key stakeholders to create a buzz about 8 Rounds by Vijay Thakkar on Hotstar. In order to gain enhanced visibility with the media, we consistently developed brand associations with relevant fitness and health communities.
From a creativity and content standpoint, we emphasized on creating content via authored articles, featured articles and press releases.
Apart from bagging speaker opportunities on relevant platforms, SPRD also maximized brand visibility through IGTV interviews on trending social media accounts.
THE STRATEGY
There are three key focus areas:
Media Stories
SPRD secured publications for Vijay on a variety of relevant platforms so that audiences had access to relatable material around health and fitness from an expert’s point of view. Media stories were also curated with a special focus on 8 Rounds in order to drive brand visibility. Additionally, the video opportunities that we obtained with publications helped increase Vijay’s reach as the audience actually had a chance to hear and connect with him directly.
Interviews and Interactions
As part of our social media mandate, handled by Yellow Seed – The Content Company, we explored interview opportunities with leading accounts on Instagram that helped us reach out to younger audiences through an interactive forum.
Influencer/Barter Campaigns
Leveraging SPRD’s expertise in influencer campaigns, we successfully carried out a campaign featuring fitness influencers who shared Vijay’s story on their social media accounts and garnered attention from their followers.
MEDIA APPEARANCES
INNOVATION IN ACTION
ONLINE REPUTATION MANAGEMENT
From an ORM standpoint, we interacted with fans on a regular basis, provided monthly ORM and Social Media reports and actively listened to mentions that were coming on Brand Vijay Thakkar’s social media handles.SPRD has ensured consistent communication to strengthen brand visibility. Right from curated media articles, interviews, and social media presence building to video opportunities, SPRD positioned Brand Vijay Thakkar as a force to reckon with in the world of fitness and nutrition.
DJEIFD
CELEBRITY COLLABORATIONS
Our celebrity collaborations and total reach for each included:
Mohit Malhotra
221,939
Maanvi Gagroo
489,128
Vidya Malavade
487,720
Sonam Babani
128,250
The Cisterco
97,034
Alesia Raut
89,496
DJEIFD
IMPACT
Our total reach for celebrity collaborations was
15,13,567
Our combined reach for both celebrity collaborations and the media was a whopping
48,16,477