SmartDrive Systems delivers protection for fleets with video analytics integrated into transportation. A pioneering industry leader for more than a decade, it is headquartered in San Diego and provides multiple solutions – From video safety, to predictive analytics and actionable insights, to compliance and personalized performance programs; thus helping fleets improve their overall driving skills, while lowering their operating costs and delivering significant ROI.
Based in Hyderabad, a major portion of SPRD’s PR strategy for SmartDrive systems was to ensure a positive brand positioning in the market. While establishing the same, we also sought out the aspect of influencer marketing via media opportunities for senior leaders across print and digital platforms. Internally aligning the policies with the organization’s vision, our PR efforts complimented the initiatives by promoting the best practices that set new industry benchmarks.
Execution Technique & Excellence
Over the period from July 2019 to April 2020, working with three senior leaders across the functions of HR, Operations & Client Management, we encouraged them to become brand ambassadors via publishing thought leadership articles on social media platforms such as LinkedIn. Simultaneously, we also sought out speaker opportunities across renowned national level summits for the senior leaders to further cement the brand positioning.
An ‘Anti-Smoking’ policy adopted by the company was further championed in a leading newspaper, giving the brand a great amount of visibility. Since strategy driven content garners a good organic reach, this had a significant outreach and created a wave of awareness that such a policy can also be incorporated by organizations that wish to adopt a holistic well-being of their employees.
Further, we also positioned Director – People Operations of SmartDrive Systems across several key publications with a considerate
positioning in a significant panel at the ET HR Roundtable 2019. Regular posting of the publications integrated on LinkedIn, further enhanced the communication.
Innovation and Creativity
Capitalizing the expertise of this U.S. based organization functioning in a niche industry, SPRD devised a detailed PR strategy across multiple platforms. Thus, creating more visibility for the brand.