Meet Our Team
DIRECTOR | DARK KNIGHT
Equipped with a Masters in Advertising and Communications from the Symbiosis Institute of Business Management (Pune), Asif started his career as part of the communications team at HDFC Limited. This is where his first set of learnings on PR came about. Post which, he worked in Product and Marketing roles at HSBC and in his last corporate stint, he managed the HNI Business [product and marketing] at Barclays Bank. With more than 16 years of work experience in Marketing, Brand Communications, Talent Management & Content, Asif is a 'foodie' and a fusion music lover. He is most likely to be found drooling over action figures and comic books.
SENIOR COMMUNICATIONS STRATEGIST | JERRY
Currently leading the team at SPRD, Ruchi comes from a diverse media background. Her journey began at Never Grow Up as a Client Manager; involving ideation as well as executing campaigns for leading brands in the BFSI space. Backed by a mass media degree and a PGDM in Media and Advertising from Welingkars (Mumbai), she has worked on clients across Consulting and Real Estate. Prior to Never Grow Up and SPRD, she interned at Perfect Relations and in content development. A true Bollywood and media fanatic, she can be found quoting popular dialogues from movies, verbatim.
COMMUNICATIONS STRATEGIST |
A Bachelor of Science in Human Development, Samruddhi comes with a background in psychological studies. Taking insights from Howard Gardner theories, she believes in following her passions and besides PR, is totally into photography and journaling. Prior to working at SPRD, she has interned at multiple NGOs and is known to be quite the task master!
SR. ORM ASSOCIATE | SHERLOK HOLMES
A Bachelors in Mass Media and Advertising, Akash comes with 6 years of work experience in Social Media Marketing, Insights and Analytics, and Online Reputation Management. He was previously employed with Germin8 and EBrandz. Apart from binging on webisodes, reading comics, and playing carrom, he is a silent observer; much like his alias ‘Sherlock’.
PUBLIC RELATIONS ASSOCIATE | PUMBA
With a Bachelor's degree in Accountancy and Finance, and a PGDM degree in Marketing, Snigdha has always wanted to weave stories that strike a chord and not actually crunch numbers. A self-proclaimed "Meme-Lord", she loves to have a good laugh at every curve ball that life throws at her. Apart from being a passionate home chef/baker, she has always been an emotional foodie to the core, much like her alias Pumba. Currently working as a PR Associate, she is a low-key nerd, and a procrastinating perfectionist.
ORM & SOCIAL MEDIA ASSOCIATE | SUPERGIRL
Armed with a Masters in Commerce Kiran previously organisation with Germinait Solutions garnering 4.8 years of rich experience in Insights & Analytics, as well as Online Reputation Management. Professionally steeped in the real world of data, she spends most of her free time transported to the fictional world of novels, movies and web-series. An outdoor person, on any given day, Kiran can be found taking in the sunset view at the beach, or traveling to explore new places.
PUBLIC RELATIONS CONSULTANT | NIGHT FURY
Having completed her Masters (Hons) in BioScience Infection & Immunity from the University of Leeds, UK Dhara eventually realized that her inclinations were always creative. Moving on to obtain a Diploma in Fashion Designing and Technology, she also won the title of Commercially most Viable Collection in the final year Fashion Show. From styling the who’s who of the glamour world for 4 years to working in Fashion PR and Communications, her passion for work has taken her places, and her experience speaks volumes. A dog-lover at heart, her go-to comfort food is a McDonald's burger in one hand and a plate of Paani Puri in the other!
PUBLIC RELATIONS ASSOCIATE | REY
With a Bachelor’s degree in Mass Media, Krupa began her career as a PR intern and then there was no looking back. With extensive experience in PR for the hospitality sector, she got a chance to channel her love for food and travel. Her experience also comprises work for a travel television channel where she juggled multiple responsibilities, right from alliances and partnerships to planning, executing and managing international filming projects. She is always on the lookout for opportunities to step outside her comfort zone. Her love for desserts knows no bounds, and she likes to cook and bake just as much as she enjoys eating. Cafes are her home and bingeing Netflix is her favourite pastime!