Lithium

S E R V I C E

A BIRD'S EYE VIEW

SPRD was the PR agency on board for the Bangalore-based urban mobility company, Lithium Urban Technologies, which provides electric fleet service to large organisations in the Silicon Valley of India. Our team created a solid strategy and relevant content for Lithium's LinkedIn page in order to foster a community of EV aficionados. A selection of publications and events were also finalised to establish Lithium’s contributions to the EV movement through carefully crafted authored articles and press releases for their leadership team.

THE JOURNEY

For Lithium Urban Technologies, our objective was to ensure awareness of the brand as well as the need for alternate and renewable energy. The idea was to bridge the gap and influence better choices among policymakers, executives, and common people through easy-to-understand social media communication and detailed authored articles.

MEDIA POSITIONING

Authored Articles

Interviews

Industry Stories

Press Releases

Podcasts

Speaker Opportunities

THE STRATEGY

The plan was to sprd the word about Lithium Urban Technologies' excellent work. To achieve this, we targeted LinkedIn with intentional and informative content that laymen can engage with. Alongside, we published a sprd of authored articles, interviews, industry stories, and press releases. With LinkedIn, the agenda was to communicate all of the organisation’s achievements, partnerships, and media interactions. Here, updates in the world of EVs, lithium-ion batteries, the impact of renewable energy, the carbon footprint, and other topics were delivered in bite-sized formats with easily digestible content tonality. This approach helped us garner over 17000 page views and 74K+ impressions with an average engagement rate of 12.75%.