Acclaimed as the world’s largest and most innovative Out-Of-Home (OOH) media planning and buying agency, Kinetic Worldwide is empowered by data-enabled integrated planning processes and real-time monitoring. A global agency network within WPP with a presence across 34 countries, it has a sound understanding of the media consumption patterns across a diverse range of markets.
Kinetic uses intelligence, unrivalled technology, and creativity, to persistently pioneer new ways of making OOH interactive, social, and measurable; delivering impactful communications using dynamic data, and driving action to yield results.
Being one of the top companies in its sector, retaining the media positioning was the prime motto for this brand. Collaborating in this journey, SPRD worked towards designing a PR strategy that would bring the CEO’s of the company into the limelight. We crafted precise Press Releases for innovative campaigns and partnerships; while highlighting the various emerging industry trends as well. We also managed to acquire interviews for them on CAT A advertising and marketing portals while ensuring that they also had a visible presence in key OOH speaking forums.
Execution Technique & Excellence
Implementing a technique that focussed on creating and positioning leadership driven content. Beginning with a thorough LinkedIn profile analysis for both the CEOs of Kinetic Worldwide India, SPRD formulated a detailed strategy for their thought leadership articles on LinkedIn as well, all of which spanned the time period from July 2019 to June 2020.
Right from promoting eminent brand campaigns through press releases, that were undertaken by Kinetic in association with industry veterans, to following up with leading trade portals with advertising and marketing publications publishing the media announcements, to leader opinions on industry trends and best practices being published under industry stories, we have used multiple platforms of PR promotion for Kinetic. Over and above, we have also helped execute an OOH quiz in a leading networking session while getting the leaders on key forums as speakers and panelists.
Innovation and Creativity
We gained quite a few coverages for both the CEO’s – On digital platforms as well as in print. The leaders have been approached by journalists for quotes and their views across publications. That, combined with the consistent thought leadership articles on LinkedIn has helped garner overall visibility in projecting the leaders as industry experts. Thus, adding more value to the brand.