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Genotypic

DJEIFD

A BIRDS EYE VIEW

Keeping up with the demanding online reputation management in Mumbai and around. ORM, Reputation Repair, Reputation Control, Remove Bad information

Genotypic Technology is the first Genomics service provider in India providing Microarray, Next Generation Sequencing (NGS) and Bioinformatics services and solutions to domestic / international pharma, biotech companies and academia.

THE JOURNEY

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We issued two press releases for the brand pertaining to the measures being undertaken by the brand to fight Covid-19. In the mission to support our nation's ongoing fight against COVID pandemic, Genotypic collaborated with Premier Medical Corporation, Gujarat to provide access to reliable, high-quality and rapid Antigen/Antibody kits to meet the need of the hour. The Antigen kits can detect SARS CoV-2 within 15-20 minutes as opposed to the RT-PCR test which has a higher wait time.

 

Along with this, the brand also launched a simple software with a built-in algorithm for sample pooling that can reduce the time and cost of processing thousands of samples.

THE STRATEGY

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We adopted a two-way approach while reaching out to the media. The first one was in the form of a press release and the second one, via authored articles. 

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MEDIA APPEARANCES

INNOVATION IN ACTION

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DJEIFD

IMPACT

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Total reach through our PR efforts.

11,47,817

In a period of 15 days