OMNICOM
S E R V I C E
A BIRD'S EYE VIEW
THE JOURNEY
When a media giant meets a PR agency, headlines are inevitable.
Our work with Omnicom Media India spans the full communications mandate, from media relations and sentiment tracking to design support, merchandising, and leadership positioning, managed seamlessly by one team.
When Omnicom acquired the IPG agencies in December 2025, we didn't just keep pace with the story, we controlled it, tripling our media output and building daily trackers to stay ahead of every competitor move. That kind of delivery doesn't happen by accident.
MCVITIE’S MEDIA FOOTPRINT (PR)
IMPACT
As Omnicom Media India continued growing, every media placement added to a stronger industry presence, keeping the brand visible in conversations that shape marketing. We didn't just report on that growth, we engineered it, crafting sharp, distinct narratives for every leader on the account so the brand's story and its people's stories reinforced each other.
And when the pressure was on, we delivered well outside a typical PR brief too, sourcing, packing, and shipping 250 to 300 Diwali gift boxes nationwide in just 3 to 4 days is not something every agency can pull off.
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Total placements: 32
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Category A: 8 placements
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Category B: 12 placements
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Category C: 4 placements
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Others: 8 placements
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482 total coverages secured from January to December 2025.
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OMG led with 200 mentions, followed by PHD (148) and OMD (134).
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349,840,926 total page views, accounting for 44% of the industry's total reach.
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Even after excluding press release coverage, Omnicom Media Group India continued to lead competitors, maintaining almost 44% higher share of voice.
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Coverage was driven by reputed publications including Exchange4Media, Storyboard18, ET BrandEquity, Campaign India, BW Marketing World, The Hindu, Economic Times, Financial Express and other leading trade and business media.
An Omnicom-plishment.
THE STORY WE DON'T
GET TIRED OF TELLING
The campaign established Omnicom Media Group India as a market leader, delivering a leading share of voice and maximum reach across Category A publications.
Strategic commentary and sharply positioned leadership profiles, agile and future-forward for some, seasoned and authoritative for others, built strong industry credibility and secured high-impact visibility.
That credibility became especially valuable when the stakes were highest. During the acquisition, global leadership visits, and the many high-pressure moments in between, Omnicom turned to us to lead the conversation.
Becoming the partner they rely on when the story matters most is a reflection of the trust we have built, and the value we continue to bring to the mandate.