VIP
S E R V I C E
A BIRD'S EYE VIEW
THE JOURNEY
SPRD and VIP Clothing’s partnership brought together two powerful ways of building a brand voice: a consistent social presence and a strong media narrative.
Over a year, the collaboration shaped VIP Clothing’s voice across LinkedIn and the media, while creating space for its leadership to enter conversations around HR, retail, D2C, and India’s innerwear industry.
The Story We Don't Get Tired of Telling
IMPACT
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PR coverage delivered a reach of 16,922,985 across leading tier-one publications.
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LinkedIn community growth remained steady, adding an average of 100 new followers every month.
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Engagement rates averaged a strong 22.49% throughout the period.
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Content visibility consistently reached 14,852 accounts through impressions.
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The combined performance across PR and social media reflected sustained and measurable brand momentum.
There is something interesting about making an everyday category worth talking about. For VIP Clothing, the answer lay in finding the stories, formats, and cultural cues hiding in plain sight.
Employee-led myth-busting sessions brought people into the conversation, while ideas like “If Your Innerwear Was a Therapist” gave the category a playful new personality.
Each campaign created its own little moment, making people stop, engage, and see a familiar brand from a fresh perspective. Over time, those moments came together to give VIP Clothing a more relatable and recognisable voice across its digital and media presence.
Inside Out
Rewriting the Innerwear Narrative with VIP