McVitie’s Case Study

S E R V I C E

A BIRD'S EYE VIEW

McVitie's is one of the most exciting brands we collaborate with. Our mandate involves securing 8 to 9 media opportunities each quarter, along with curating and publishing 10 LinkedIn posts across the profiles of their two corporate leaders. We work closely with their Marketing Head and Managing Director for India to identify and leverage impactful opportunities, ensuring their voices are strategically amplified in both digital and traditional media.

THE JOURNEY

The journey so far has been incredibly enjoyable and rewarding, as McVitie's is such an engaging and dynamic account to work with. Brainstorming ideas and crafting compelling narratives for their leaders has been a particularly exciting aspect of our collaboration. We’ve successfully secured opportunities for their Marketing Head of India, Pawan Jagnik, to participate as a speaker and juror at prestigious events.

Our detailed press releases for McVitie’s new ventures have also been featured in top-tier publications, enhancing the brand’s visibility and strengthening its influence in the FMCG sector. The journey so far has been marked by high engagement and positive reception across industry platforms.

A significant milestone was Pawan Jagnik’s recognition as a “Trailblazer UNDER 40” at the Global Excellence Council Awards 2024—a testament to his exceptional contributions and unwavering commitment to excellence. This prestigious accolade highlights McVitie’s growing influence and the impact of its leadership within the FMCG sector.

THE STRATEGY

Our strategy revolves around in-depth brainstorming and collaboration to generate the best ideas for our clients. We focus on creating impactful narratives that highlight their expertise, aligning with their goals and industry trends. A key component of our approach is scouting and identifying the most relevant and high-visibility publications to ensure our leaders are positioned where they can gain maximum exposure. This involves careful selection of platforms that reach the target audience effectively, whether through thought leadership pieces, interviews, or expert commentaries. By strategically placing our leaders in prominent media outlets, we elevate their credibility and reinforce their thought leadership in the industry.

Additionally, we continually monitor trends and audience engagement to refine and enhance our approach for sustained impact.

THOUGHT LEADERSHIP

Here are some topics we worked on for Thought leadership

The Art of Festive Marketing: Crafting Campaigns That Resonate
Staying Agile in an Unpredictable World
Why Empathy is the Future of Leadership
Global Consumer Trends: What 2024 Taught Us and What to Expect in 2025

PUBLICATIONS FEATURED

IMPACT

The organic PR activities carried out for the client also offset costs up to

INR 4Lac+

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