TING

S E R V I C E

A BIRD'S EYE VIEW

THE JOURNEY

SPRD’s primary mandate was to establish Ting and Sudharshan Anandkumar as industry thought leaders. The focus was on enhancing Ting’s visibility in the competitive digital marketing space, highlighting its innovative approach and 15-year journey, and building credibility through strategic media outreach.

THE STRATEGY

Over the past three months, Ting has made remarkable progress in the media landscape. Key milestones include:

Industry-Led Pieces: Ting has been featured in prominent industry publications, showcasing its expertise in digital marketing and creativity.
Authored Articles: Sudharshan Anandkumar has penned insightful pieces on emerging trends in the digital and creative industries, reinforcing his position as a thought leader.
Ting Turns 15 Campaign: The milestone celebration was amplified through a comprehensive press release and media outreach, garnering widespread attention and reinforcing Ting’s legacy in the industry.

To achieve the mandate, SPRD implemented a strategic approach focusing on three core areas:

MEDIA POSITIONING

INNOVATION IN ACTION

IMPACT

SPRD’s focused efforts have yielded significant results:

Ting has seen a notable increase in media coverage, with features in leading publications and platforms.
The “Ting Turns 15” campaign received widespread attention, celebrating the agency’s journey and reinforcing its position as a creative powerhouse.
Sudharshan Anandkumar has emerged as a recognized thought leader, with his insights and perspectives gaining traction in the industry.

Ting, a creative digital agency headquartered in Chennai with offices across India, has consistently delivered innovative solutions to its clients. In recent months, Ting has garnered significant industry attention, thanks to the strategic media initiatives led by SPRD. This case study explores how SPRD helped Ting transform its media presence, positioning both the agency and its Co-Founder, Sudharshan Anandkumar, as thought leaders in the digital marketing landscape.

Through a strategic blend of thought leadership, media positioning, and compelling storytelling, SPRD has successfully transformed Ting’s media presence. By positioning Ting and Sudharshan Anandkumar as industry leaders, SPRD has not only amplified the agency’s visibility but also laid the foundation for sustained growth and recognition in the digital marketing landscape. Ting’s journey over the past three months is a testament to the power of strategic media engagement and thought leadership.

1. Thought Leadership Positioning

SPRD ensured that Ting’s leadership was prominently positioned as industry experts by securing media opportunities in leading publications. This included executive interviews, guest columns, and speaker slots at industry events.

2. Leveraging Industry Stories

By aligning Ting’s expertise with trending industry topics, SPRD facilitated coverage in high-impact publications. Articles highlighting digital transformation, evolving marketing trends, and consumer behavior shifts positioned Ting as an authority in the space.

3. Engaging Content Creation

Beyond media outreach, SPRD worked on crafting compelling narratives that resonated with both industry professionals and the broader business community. This involved creating engaging press materials, feature stories, and digital content that effectively communicated Ting’s journey and achievements.

Authored Articles –

By Sudharshan Anandkumar, published in top-tier media outlets.

Industry Stories –

Featuring Ting’s expertise

in digital marketing and creativity.

Panel Discussions – Participation in industry events and thought leadership forums.

Interviews –

Exclusive media interactions with key industry journalists.