Omnicom Media Group India
S E R V I C E
A BIRD'S EYE VIEW
THE JOURNEY
Through our collaboration with OMG, OMD, and PHD, we aim to position both the leadership and the brand as authoritative voices in the industry. Our strategy centers on creating impactful media visibility and crafting narratives that not only reflect the company’s ethos but also highlight its core pillars—client-centricity, data-driven preparedness, digital transformation, and continuous innovation. By seamlessly aligning PR efforts with these principles, we ensure a strong and consistent presence in the media landscape.
THE STRATEGY
We implemented a two-pronged strategy to elevate both the brand and its leadership in the media landscape. The first focuses on shaping compelling leadership narratives—positioning CEOs and key executives as industry thought leaders through insightful storytelling and high-impact speaker opportunities. The second emphasizes reinforcing the brand’s ethos and values, ensuring a strong, consistent identity. Our expertise has been pivotal in crafting and executing communication strategies that articulate OMD and PHD’s core principles, establishing them as leading voices in the media industry.
MEDIA POSITIONING
Authored Articles
Interviews
Feature Stories
Panel Discussions
Speaker Opportunities
Press
Release
INNOVATION IN ACTION
IMPACT
Total Reach:
8,418,706,846
(July 2020 - December 2024)
SPRD serves as the Agency on Record for Omnicom Media Group India and its subsidiaries, OMD India and PHD Media India. With direct access to senior leadership across these powerhouse agencies, our team has developed a deep understanding of their vision, expertise, and industry impact. Leveraging these insights, we craft meticulously researched, strategically driven content that amplifies their core message—delivering compelling narratives that resonate across the media landscape.
LEADERSHIP COMMUNICATION
Beyond external features and long-form communications, we play a key role in shaping impactful internal communications for leadership. From HR and talent updates to the rollout of digital transformation-driven L&D initiatives, we ensure messaging is clear, engaging, and aligned with the company’s vision. Additionally, we curate a comprehensive monthly newsletter from the India Group CEO’s desk, systematically highlighting company-wide milestones, agency-specific achievements, and key industry insights—fostering transparency, alignment, and a strong organizational culture.
ONLINE
REPUTATION
Along with monitoring the brand’s media coverage and press releases, our team closely tracks competitors’ monthly media presence and new mandates. We analyze this data to deliver valuable insights on emerging industry trends and evolving business landscapes. These findings are compiled into detailed monthly reports shared with the client. Additionally, we monitor competitor agencies’ Glassdoor pages, offering leadership a deeper understanding of workplace culture, employee sentiment, ratings, and key factors influencing attrition—helping them stay ahead in talent management and industry positioning.
Through meticulously researched and strategically crafted content across platforms and media, we are actively positioning the brand as a leading force in the media and communications industry. Here’s a look at some of our key communication pieces.