Godrej Chemicals
S E R V I C E
A BIRD'S EYE VIEW
THE JOURNEY
Since the beginning of our engagement, we have successfully optimised Godrej Chemicals’ LinkedIn presence. This includes designing a professional and visually engaging LinkedIn banner, refining the platform’s hygiene to ensure consistency across posts and profiles, and updating the “About” section to better communicate the brand’s identity, values, and objectives. These foundational improvements have contributed to increased engagement and visibility on the platform.
THE STRATEGY
The approach to the LinkedIn content calendar was structured around the overarching theme "Life Essentials Crafted with Care." To maintain consistency while allowing adaptability, this theme was broken down into monthly sub-themes that spotlight different aspects of the brand’s vision, achievements, and industry trends. This structured yet flexible approach ensured that each piece of content was purposeful, engaging, and aligned with both short-term campaigns and long-term brand positioning.
SOCIAL MEDIA POSITIONING
Thought Leadership
Industry Trends & Insights
Product Innovations
Employer Branding
INNOVATION IN ACTION
IMPACT
Our strategic execution has led to significant improvements in engagement and visibility on LinkedIn. Through consistent planning and dynamic content, we have observed:
SPRD manages the LinkedIn mandate for Godrej Chemicals, aimed at strengthening their digital presence and positioning the brand effectively in the B2B landscape. This involves a well-rounded content strategy that includes 5 to 6 social media posts per month, the delivery of two informative blogs (or a mix of 1 blog and 1 video), and a detailed quarterly newsletter. Our efforts are focused on increasing engagement, improving brand visibility, and reinforcing Godrej Chemicals’ leadership in the industry.
By leveraging well-researched and impactful storytelling, we continue to elevate Ruhie Pande’s influence in the Indian HR sector. Our work has positioned her as a credible voice shaping the future of talent strategy and workplace transformation, solidifying Sterlite Power’s commitment to progressive HR practices.
Content Buckets & Focus AreasTo effectively engage a B2B audience, the content was mapped across key predefined categories:
Positioning Godrej Chemicals as an industry leader through insightful articles, expert opinions, and key industry trends.
Showcasing workplace culture, employee stories, and initiatives that highlight the company’s values.
Providing updates on evolving market trends, sustainability initiatives, and regulatory changes.
Highlighting key product developments, innovations, and advancements in chemical solutions.
Each post was designed to not only increase engagement but also strengthen Godrej Chemicals’ positioning as a reliable and future-ready brand.
Total LinkedIn posts published:
27 posts
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Follower growth:
Increased by 6,586 in just 4 months, reaching 75,446 followers
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Monthly engagement increase:
26.1%
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Total impressions across posts:
218,297
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Total interactions:
3,572 reactions
93 comments
13 reposts