VIP Clothing
S E R V I C E
A BIRD'S EYE VIEW
THE JOURNEY
Our collaboration with VIP Clothing has been an evolving and enriching experience, marked by a strong focus on breaking taboos in the innerwear industry while maintaining a professional corporate tone. Through a data-driven strategy, we have fine-tuned their brand voice, enhanced LinkedIn engagement, and expanded media visibility. This journey has emphasized adaptability, enabling us to optimize PR responsiveness while leveraging LinkedIn as a platform for meaningful corporate conversations and brand-building.
LINKEDIN CONTENT STRATEGY
We curate content calendars featuring 12-15 posts per month, structured around key themes including employee engagement, leadership highlights, industry trends, and brand storytelling. Each month’s strategy aligns with quarterly goals to ensure consistent messaging and engagement.
Beyond publishing, we emphasize humanizing the brand by spotlighting employees and leadership stories. We also amplify leadership content through personal LinkedIn profiles to drive deeper audience connections and cross-engagement.
MEDIA POSITIONING
INNOVATION IN ACTION
IMPACT
Our strategic execution has led to significant improvements in engagement and visibility on LinkedIn. Through consistent planning and dynamic content, we have observed:
SPRD has been at the forefront of executing a comprehensive PR and LinkedIn communication strategy for VIP Clothing Ltd., one of India’s leading innerwear brands. Our mandate encompasses 12-15 LinkedIn posts per month, incorporating a dynamic mix of static visuals, carousels, interviews, articles, and interactive videos, alongside securing 6-8 PR opportunities per quarter.
Our dual-pronged approach ensures that VIP Clothing maintains a strong industry presence through thought leadership, brand storytelling, and community engagement, while PR activations elevate the company’s voice across media platforms.
SPRD’s creative approach for VIP Clothing extends beyond traditional strategies. We have introduced interactive and engaging content formats such as myth-busting sessions with employees, lighthearted takes like “If your innerwear was a therapist,” and culturally relevant campaigns that foster deeper audience engagement. By continuously experimenting with innovative concepts, we have reinforced VIP Clothing’s positioning as a modern, forward-thinking brand in the innerwear industry.
Through our strategic PR and LinkedIn efforts, VIP Clothing has achieved substantial industry recognition and engagement:
PR Reach
16,922,985
LinkedIn Performance (June - August 2024 Averages)
-
Avg. Followers Growth
100 Followers/month
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Avg. Engagement Rate –
22.49%
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Avg. Impressions
14,852 Accounts
Content Strategy Breakdown:
30% Static Posts – Engaging visuals and corporate updates
30% Carousels – Storytelling and multi-slide engagement
25% Videos – Thought leadership and interactive content
15% Articles & Comments – Industry insights and brand perspectives
Content Pillars:
Brand Updates – Highlighting key milestones and ventures.
Employer Branding – Showcasing workplace culture and values.
Employee Features & Company Culture – Sharing internal stories and celebrations.
Industry Stories – Insights and thought leadership articles.
Awards & Achievements – Celebrating industry recognitions and leadership accomplishments.
PUBLIC RELATIONS STRATEGY
Our PR approach amplifies VIP Clothing’s leadership perspectives on industry trends, including HR, D2C trade, marketing strategies, and executive viewpoints. We leverage the expertise of VIP Clothing’s leadership to craft compelling narratives that resonate across multiple domains.
A significant aspect of this strategy involves securing placements in industry panel discussions and extending their reach through LinkedIn amplification. This ensures VIP Clothing remains at the forefront of thought leadership in the sector.
Panel Discussions &
Speaker Opportunities – Strengthening industry presence.
Press Releases –
Announcing key developments and milestones.
Industry Feature Stories –
Establishing thought leadership.
Authored Articles –
Showcasing expert insights.
Leadership Interviews – Enhancing executive visibility.