A BIRDS EYE VIEW
Acclaimed as the world’s largest and most innovative Out-Of-Home (OOH) media planning and buying agency, we worked on the amplify the voices for both their CEOs within the advertising and marketing domain, thereby bolstering their image as industry leaders.
Being one of the top companies in its sector, retaining its media positioning was the prime motto for Kinetic Worldwide. We worked towards designing a focused PR strategy that would bring the CEOs of the company into the limelight, crafted precise Press Releases for innovative campaigns and partnerships, while also highlighting various emerging industry trends. We also managed to acquire interviews for them on CAT A advertising and marketing portals while ensuring that they also had a visible presence in key OOH speaking forums.
Beginning with a thorough LinkedIn profile analysis for both the CEOs of Kinetic Worldwide India, we formulated a detailed strategy for their thought leadership articles on LinkedIn all of which spanned the time period from July 2019 to June 2020.
Right from promoting eminent brand campaigns through press releases that were undertaken by Kinetic in association with industry veterans, following up with leading trade portals and advertising and marketing publications publishing the media announcements, to leader opinions on industry trends and best practices being published under industry stories, we have used multiple platforms of PR promotion to elevate the brand. Over and above, we have also helped execute an OOH quiz for a leading networking session while getting the leaders on key forums as speakers and panelists.
Additionally we obtained various opportunities to amplify the voices for both their CEOs within the advertising and marketing domain, thereby bolstering their image as industry leaders.
INNOVATION IN ACTION
We gained several coverages for both the CEOs, both on digital platforms as well as in print. The leaders have been approached by journalists for quotes and their views across publications. That, combined with the consistent thought leadership articles on LinkedIn has helped garner overall visibility in projecting the leaders as industry experts and thus, adding more value to the brand.
Our efforts garnered a total reach of