A BIRDS EYE VIEW
Born out of the co-founders’ own experiences studying abroad, the platform is backed by a digital-first approach and a unique education consultancy-start-up value proposition. We’ve helped Application Ally build a media presence, increase brand visibility, and develop engaging content through an Instagram-first strategy for a period of three months.
Our main goal through each campaign was to position the founders as the face of the brand and provide a personal connect to showcase their out-of-the box mentorship techniques and narratives.
To set Application Ally apart in the education consultancy space and attract the right audience, key PR and media initiatives were undertaken by featuring the brand and founders in CAT-A publications. These included media coverages in Edex Live, BW Education and Her Story.
By leveraging Application Ally’s digital-first strategy through Instagram, each of the founder’s and the brand’s mission were positioned to reflect their personal advice as ‘Allies’ to students who wished to pursue their undergraduate and graduate studies abroad.
As part of the earned and owned initiatives, we also helped Application Ally revamp and re-launch content for their website. These activities ultimately helped drive traffic to their business and their social platforms.
There are three key focus areas:
THE SOCIAL MEDIA STRATEGY
Through informative posts and workshops, their social media strategy showcased the co-founders’ young, entrepreneurial voices and unique value-add to the study-abroad space. Strategic campaigns over a period of three months ranged from resume drafting workshops, essay writing workshops, tips on scholarship applications, updates on the visa application process and expert advice from the co-founders’ themselves to help them converse with their audience and showcasing their combined study abroad learnings.
Content and Design recommendations for their website were made keeping in mind the user experience, to boost SEO rankings and to keep visitors visually engaged throughout.
INNOVATION IN ACTION